Can investigating these reasons help lead to better marketing strategies across the world? Traditionally, marketing used various channels, such as print media, to get its message to potential consumers.
With the rise of social media, many people claim that social media is the new channel for marketing. Is social media the new marketing channel? Or are the more traditional marketing channels still holding their own?
With so much choice available to consumers, brand loyalty becomes a lot more difficult to establish. How important is brand loyalty in modern marketing?
Are there any new ways to improve brand loyalty and retain customers despite the large variety of products available? The marketing of alcohol has long been a controversial issue, especially when it is directed at young people. Does marketing alcohol to young people lead to increased alcohol consumption? If so, does this have a lasting effect on their behaviour? You choose the exact date for email delivery! Our dissertation examples and term paper help enable doctoral students to learn how to research and write their own Ph.
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This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:. Advantages and challenges for MNCs. Branding is the promise of a company to their customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.
Marketing dissertations on branding could be based on the following topics:. A comparison of supermarket retailers in UK. The case of Virgin Cola in the UK. The cases of Shell, Nike and Starbucks. The case of Body Shop. The case of Indian food customers in the UK supermarket sector. The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer.
This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:. A comparison of online and offline mediums. The case of the airline industry in the UK.
Advantages and limitations of direct marketing. Advantages and issues for small companies. The case of small companies in UK. For some products and services, cultural considerations can play an important role in how marketers interact with consumers.
Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on. The case of banks in the Basque country and Catalonia, Spain. The case of the North-South divide in Sweden. The case of the Champagne region, France.
Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do.
On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles.
Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:. The case of blockbuster marketing. An examination of the mobile ringtone market in the UK.
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7 Great Marketing Dissertation Topic Ideas You Probably Didn't Think Of Marketing is a fascinating field with so many topics to choose from. If you’re having trouble selecting a good one, have a look at this list of seven great marketing dissertation topic ideas to help you make up your mind. Marketing Dissertation Topics - over free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation. Marketing Dissertation Topics - over free, excellent Master & Bachelor dissertation topics will help you get started with your proposal or dissertation. A PhD dissertation proposal.