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❶We hope that this post would have been useful for you to understand about the research approach. The research topic should be manageable in nature so that it can be effectively handled by the researcher.

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Try to avoid controversial topics: The researcher should try to avoid selecting controversial topic that will be effective in the further publication of research. Many times, it has been seen that many researches lack their publication due to controversy of the topics Bryant There also be the chances of restricting researcher employment, tenure etc.

So, it would better for the research as well researcher to avoid controversial topics to select. This may also restrict to get relevant information regarding the research. This blogpost by the team of dissertationhelpservice. A literature review is an important part of research that analyzes different literatures in critical manner to answer the research question effectively.

It is a secondary source as different literatures such as journals, articles, books, authentic web-sources; case studies are used in literature review for answering research question. It assists to enhance understanding about theories, concepts and models etc. The format of literature review may vary from discipline to discipline and from research to research due to changes in research topic.

The main purpose of literature review is to provide clear understanding about research topic Robert The literature review should be written in following format - Introduction: In introduction, a brief introduction about literature review is represented in which researcher clarifies about literatures, theories, concepts, models those will be discussed in literature review for answering research question effectively. In this section, main elements of literature review are represented those are needed to explore to attain research objectives.

This section provides strong base for the further investigation of research problem as in literature review, different literatures are reviewed critically Chris The necessary and vital part of literature review is to use different literatures those are appropriate and relevant to answer research question.

On the other hand, the reviewed literatures should be authentic and relevant for answering research question adequately as it leads to enhance the credibility of the research paper. At the same time, different views represented by other literatures are also needed to provide by the researcher those may be against from views of above discussed literatures. In this section, a systematic and mental process can be used by the researcher to attain research objectives.

It is because, the systematic process leads to enhance individual knowledge and skills as it clarifies different doubts related to definition, concepts, theories, models those are related to research topic Chris The clear understanding, knowledge and skills etc.

Process of Data Collection For the collection of relevant data and to explore various information researcher has to adopt the process of data collection. Following the data collection process helps in gathering data in systematic manner. Data collection process includes four steps; these are identifying problem, selecting method of data collection, fieldwork or market research, and evaluation of collected data Wolf, Firstly, researcher has to identify the areas and problems that arises the need of research and data collection.

Secondly, on the basis of problem, researcher has to select data collection method that will be more suitable for the research issue. After choosing the data collection method, third step is market research, which includes researcher has to do the fieldwork and gathers data from various sources. This process of data collection is followed in every organization. Researcher must collect the data very carefully and accurately because these data is used as base for doing further market research.

Mixed method data collection strategies. An Introduction to Qualitative Research 4th eds. Data collection and analysis 2nd eds. Fundamentals of marketing research. Literature review helps the researcher to understand the concept of the research topic. It also helps in evaluating the research problem in the most critical way to find the effective and efficient solution for the proposed problem Dawidowicz This post helps readers to understand the important aspects that have to keep in mind while conducting the literature review for the research project.

Important Consideration Literature review is an important topic to formulate and understand the problem of the research work. Literature is also helpful in determining the research topic. Also, it helps in determining the feasibility of the research study Matheson and Lacey There are several points to be considered while conducting literature review for any research problem, such as: Firstly, the researcher has to understand the research problem effectively before searching for the literature of the given topic so that proper key words can be used to find the data and information regarding the research problem Reed This would help the researcher to put effective input in the literature review, i.

After understand the research problem, the next step will be of processing the problem in order to find the best solution for it Levy and Ellis In the second step, the researcher has to know the literature of the proposed problem and comprehend it by critically evaluate the problem from the view point of different authors. After comprehending the data, researcher has to apply the data and analyze it to evaluate the result for the proposed research problem Levy and Ellis For making the research work effective, researcher has to understand the sources from where quality information can be available for the research work.

It helps the researcher to understand the problem from the authentic information rather than fake information. The authentic information makes the research work more effective and helps in finding the solution efficiently. There are various sources of data viz.

Primary data source includes survey through structured and semi structured interviews, observation, autobiographies, statistics, surveys, opinion polls, scientific data, etc. While, the authentic secondary data sources include biographies, textbooks, articles, etc. The next important step while conducting the literature review in the research topic is to check the applicability of the literature.

Some time researcher has to include theories and models in the research work, thus researcher has to check the relevancy of these models and theories before using them in the research work Levy and Ellis This report helps the reader to consider several points at the time of conducting literature review to make it more favorable in determining the relevant solutions.

A Quick Guide to Success. Informing Science Journal, 9, p. Traditional and Systematic Techniques. Research methodology plays an important role in any dissertation to achieve research aims and objective and collect adequate data. A well define research methodology assist the researcher to conduct an effective research study and collect reliable and valid information. Research methodology is also helpful for the researcher to define research aims and objectives in effective manner. In order to select appropriate and suitable research methodology, it is essential for the researcher to concentrate on different aspects.

Firstly, gaining knowledge about the research nature is essential. All research methodology can be divided into two broad categories such as quantitative and qualitative research Houser It helps the researcher to develop in-depth understanding about the research topic in both theoretical and quantitative manner.

In a dissertation, an effective research methodology included various aspects such as research philosophy, research approaches; research design and data collection methods. These aspects help the researcher to define research methodology according to the research topic. The detail description is as follow: Research philosophy is an idea of development of knowledge or a research study.

A research philosophy contents three types of philosophies such as positivism, interpretivism and realism research philosophy. The researcher can select research philosophies according to the way in which knowledge is developed and judge Saunders This philosophy leads the researcher to gain comprehensive knowledge about research approach. Research approaches also play an important role to select suitable methodology. It directs research to develop research design and increase the effectiveness of research study.

There are two types of research approaches such as inductive and deductive research approach Houser A researcher can select the research approaches according to the research philosophy and the design of research methodology.

If the researcher want to test the hypothesis related to the research issue, deductive research approach is useful and if the researcher compare the existing theories with collected data and information, inductive research approach is useful Flick Research strategy is a general plan that helps the researcher to answer the research question in effective manner and choose suitable research methodology Saunders An effective research strategy includes the objectives, research questions and data collection resources that help the researcher to conduct research study in effective manner.

A researcher can select the research strategy according to the required data and information. An effective research strategy includes the analysis of literature review, case study, interview, observations, experiments, survey etc. Research design is an important aspect of research methodology because it helps the researcher to define research study from data collection to the data analysis techniques.

There are two types of research design that includes qualitative and quantitative research design. These are helpful for the researcher to conduct research study in effective manner Flick Data collection method is also an important part of follow a correct research methodology in a dissertation that helps the researcher to develop reliable and valid information and data.

A researcher can use two types of data collection method such as primary and secondary data collection methods. In primary data collection method, researcher can generate data and information through survey or interview. In secondary data collection method, researcher can use books, journals, academic articles to collect the reliable data and information Saunders Thus, it can be said that all these steps are interconnected with each other and evaluation of all these aspects is essential to select appropriate research methodology in a dissertation.

Reading, Using, and Creating Evidence. Before working on a dissertation , it is important to prepare a research proposal. This post is an example of a short research proposal on a marketing topic for your dissertation help.

A case of ASDA". Introduction Consumer buying behavior is related to the behavior of an individual, which is related to the purchasing of any product of services. It refers to those actions, which are linked with the purchase of products for personal or household use. The customer buying behavior majorly depends on five steps, i. Different marketing strategies are followed by different retail stores in UK that effectively helps the companies to retain the old customer and attract the potential customers in order to prepare a strong customer base for the organization.

With the help of different marketing strategies organization tries to influence the buying behavior of the customers to increase the sales revenue and to generate profits. Analysis for the buying behavior of the consumer helps the organization to understand the various aspects of the customers such as reason of buying a particular product. Additionally, it also helps in understanding the source from which the customer gets information to buy the products Lancaster and Massingham Research Questions Research question for the research is as below: To explore the need and impact of marketing strategies in organization.

To analyze relationship of marketing strategy with the buying behaviour of consumers. To recommend some alternative solutions to ASDA to maximize the impact of current marketing strategies and implement some innovative marketing strategies. Literature Review Under this section literature review on impact of marketing strategies on consumer buying behavior in context of UK multinational company ASDA will be analyzed. Research Methodology To obtain the research objectives, researcher will have to conduct the research based on the qualitative research methodology Zikmund Data collection is based on both the primary and the secondary data collection technique.

Primary data collection method includes semi structured interview and survey through questionnaire method that helps the researcher to understand the viewpoint of the target audience about the research objective.

Whereas, secondary data collection method includes different sources such as scholars, journal articles, books, authentic websites including company websites, annual report, etc. Potential Difficulties In order to attain the objectives of the research problem and to complete this research in an effective manner the researcher can face some problems regarding the cost, time and research methodology. Data analysis is an important part of your dissertation. This post would be helpful while you do your dissertation.

Analysis can be done by using various tools and methods. Data analysis helps in deriving the conclusion out of the gathered information. Data that has been collected can be analyzed by doing various statistical tests. For example researcher has collected the data through observation then organization should select the correlation statistical method.

There are various mechanical techniques that can be adopted by an organization. This method helps in quick and easy analysis of the collected data and also provides more accurate data.

Interpretations of interviews and case studies: Analysis can be done through the interpretation of the interviews that has been conducted during the data collection.

Interpretation of the case studies is also a method of analyzing the data. This will help in acquiring relevant employees for the organization. In this method, collected data are organized in such a way that it will describe the nature and type of data collected. It will be helpful in making better decisions. And through the diagram it will be easy to understand and analyze the data. All the numerical data that has been collected must be presented in graphical or matrix form so that it will be easy to analyze the data.

Some of the ways are histogram, bar chart etc. All the numerical data are put into graphs or matrix and through this calculation can be done easily Weerahandi, This will further help in forecasting the future requirements and also help in framing the budgets.

In this method, average of the entire variable data is taken out. Moving average method also interpret the longer term trends that will also help in adopting some controlling techniques in advance. Qualitative Communication Research Methods 3rd ed. An introduction to statistical methods and data analysis 5th ed.

Principles of data mining and knowledge discovery. Applied Functional Data Analysis: Exact statistical methods for data analysis. Primary research refers to the collection of data for the first time.

This data is collected for some specific purpose. There are several methods that can be used for research like interviews, questionnaire, surveys, observation etc. Primary Research Methods Interviews: It can be used in both quantitative and qualitative research.

Interviews can be telephonic, face to face. It can be formed in structured and unstructured manner Pakroo, Data in primary research can be collected through observing the people while working in an organization.

Researcher can get information by sitting in the market and observe the customers. Observation is useful if consumption of total time and cost is required. Questionnaire is a statement that contains a series of questions that will be asked from respondents. But sometimes respondents do not give correct information.

And researcher can also do manipulations in information that is obtained. In this method five to eight members sit together and discuss the problem. All members give their views related to problem, this help in getting the required data. It is more useful in organization Green, It is the method of collecting information by sending mails of questionnaires to the respondents.

It avoids the traveling cost and also consume less time. It is done when new product is launched in the market. Samples of the product are sold in the market to check the response of the customers. Through feedback researcher can improve the quality of product if required. Researcher can select the methods for primary research on the basis of type of data and information required for the research.

If the researcher need personal information from respondents then interview method will be more suitable. Primary research is suitable where the area of research is small. In this, questionnaire method may also be selected because it covers specific area of respondents such as customers, employees etc. Sampling method is also useful for the small area.

Research Methods for Sports Studies 2nd ed. The objective of the research should be closely related to the research study of your dissertation. The main purpose of the research objective is to focus on research problem , avoid the collection of unnecessary data and provide direction to research study. Research is related to the aspiration and objectives are related to the battle-plan. Objectives should be specific, measurable, achievable, realistic and timely, so that research problem could be explored effectively.

Objective should be clear and well defined. It helps to specify the research problems and provide proper guideline to find the solution of research problem Alexander, Specific objective identify the methods of collecting necessary information related to the research problem.

Objectives should be measurable. It improves quality and quantitative of the research study to achieve its goal. The measurable research objectives provide guidelines for the improvement of research design. It is important element to achieve research objectives.

Objectives should also be achievable in the time and it should provide accurate result from the use of sufficient resources in the specific time frame. It is related to effective measure of research problem Atkinson, Achievable objectives ensure that every process of research is finished in accurate time will help to achieve the goals.

Objective should be realistic, so that available resources like as men, money and machines could be used effectively. Objectives are most useful, when they accurately define the problem and take various steps that can be implemented with a specific time period. Objective should be measured and achievable into the time frame. The research takes enough time in finding the solution of research problem.

Research Questions In deciding the research questions the consideration over data availability and information sources should be given. Research questions identify trends and provide significance of the study. Decision for research questions selection should based on research design, sampling and collection of the data. Data collection method decision is based on investigation for the problem and units of the study and it affects the selection of research questions.

A good research question defines the investigation area, sets boundaries and provides direction in solving the research problem. Research questions should be appropriate with the topic and should find opportunities and commitments related to the study.

Management planning for nature conservation: Developing teams through project-based learning. How to Research 3rd ed. Successful management by motivation. Sampling is a process of collecting data, when the population is large for the study. Sampling is research processes of selecting a particular group from a population so that researcher studying the sample and collect the information in a particular group.

It is less expensive and takes less time. Sampling may be the only practical method of data collection. Different Methods of Sampling There are several ways of taking a sample.

Several sampling methods may be divided into two methods as probably methods and non-probability methods. In probably sampling, every element in the population has a known. The main reason to use to probability sampling methods is to sample economically.

There are four types of probability methods. The most basic of the probability sampling methods is the simple random sample. In this method, all participants or elements have an independent chance of being included in the sample.

The most common technique for selecting randomly is the lottery and lucky number technique. In this method, population is divided into subgroups such as gender. Firstly researcher identifies the subgroup or strata on the basic of existing information related to the research. The main reason for taking a stratified sample is to have a more efficient sample that provides accurate information. This method is a combination of simple random sampling and stratified sampling.

It is also known as area sampling. A cluster is a unit that contain a collection of population elements. Cluster sampling selects more than one population element at a time like a street or block of residences. This is useful when the population is spread out geographically. It is preferable that cluster are of equal size, otherwise each elements will not have an equal chance of being selected.

In non-probability method, the probability of any particular member of the population being chosen is unknown. These types of methods may be based on judgment rather than probability. There are four types of non-probability methods.

Accidental or Convenience Sampling: The method of convenience sampling is the unsatisfactory form of non-probability sampling. In this method the selection of respondents or elements by accidental. It may be used when the population is high and researcher wants to collect information quickly and economically Blaikie, A commonly used non-profitable method is quota sampling. In this method, firstly the population is divided into subgroups like as gender of different age groups.

The selection of subgroup depends on the relevance to the research topic.

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Research methodology is a systematic process that help researcher to collect the information and data that is related to the research topic to resolve the research issues. This chapter of dissertation provides the in depth knowledge and understanding about the process to conduct the research study in an effective manner and to achieve research aims and objectives.

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